MONOCHROME

MONOCHROME is a conceptual platform that brings together fashion, art and design. Using a collaborative approach and guided by the spirit of discovery, MONOCHROME explores the innovative ways of generating distinctive visual forms and tangible configurations.

To celebrate MONOCHROME's autumn-winter clothing collection, we created a commercial that highlights the geometric cuts and functionality of the outfits.

In order to emphasize its heavily urban, edgy character, we chose the brutalist East London estate as the location for the ad, the same place where Stanley Kubrick filmed his cult classic ’A Clockwork Orange’. A tribute to the master of cinema and his groundbreaking work was paid through visual quotes, camera movements and the iconic hero drinking a glass of milk in the final shot.